We’ve all seen that image; all over social media. The Mom & Pop Shop one. It shows up in my news feed on a regular basis and this frequency doesn’t bother me at all. I’m happy to see it. I have shared it many times myself and will continue to do so. I am the owner of a few small businesses and I know the importance of shopping local. There are many variations of this image. It usually depicts a sandwich board sign with the following message about the importance of buying local:

“When you buy from a mom or pop business, you are not helping a CEO buy a third vacation home. You are helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay a mortgage, or a student pay for college. Our customers are our shareholders and they are the ones we strive to make happy. Thank you for supporting small businesses!”

Now, I realize not all small business owners are parents, but we get the point.

What exactly is a Mom & Pop Shop?

“A small, independent, usually family-owned, controlled, and operated business that has a minimum amount of employees, has only a small amount of business volume, and is typically not franchised, therefore open for business only in a single location.”

Although we don’t have a storefront…yet…this is us. East Coast Candles is me, Tracy, my husband, Luther, and our 2 small children, Alexis (6) and Marshall (2).

Sure, we would love to have a brick and mortar candle workshop/store combo…someday. At the moment I am a work at home mom, so having an online candle store and selling our awesome candles at wholesale prices to other retail establishments is what works best for our little family. “They grow up so fast…”, “Cherish every moment…”, they say. I don’t know who “they” are but I do know that they’re 100% correct. They do grow up way too fast. I still remember Alexis at age 3 “helping” me out in our garage turned workshop. She really wanted to eat a strawberry shaped wax chunk…and now she is a pro at popping wax melts and votives out of their molds. She is also a pro real strawberry eater. 🙂

Buying close to home.

With all of our businesses we try to source as much of our supplies as possible from Canadian suppliers. The closer, the better. Not only is it important to support local businesses by buying close to home. It is also an environmentally friendly choice. The shorter the distance your desired product has to travel, the less fuel it requires to get to you.

Not all products or services are available within a 50km radius but keeping your hard earned Canadian dollars in Canada is very beneficial to the Canadian economy. Did you know that every dollar spent locally is redistributed by other local businesses creating approximately $7.00 of local economic activity. This is achieved through:

  • Salary\wages earned by employees; spent locally on housing (whether they rent or own), gas, groceries & restaurants, entertainment, vehicle repairs, home improvements, etc.
  • Expenses paid by the local business for accounting, gas, electricity, advertising, vehicle repairs, leasing space, food, entertainment, meetings, other bills, etc
  • Property taxes & income taxes.

Support doesn’t have to come from sales.

Getting a sale is awesome, obviously. I smile and cheer out a little, “Woohoo!” every time an order rolls in. But supporting small business doesn’t always have to break your bank. Times are tough occasionally, sometimes they are tough more than occasionally. You can still support your favourite small local businesses easily and “cheap as free”! The easiest way; like, comment on and share their social media posts! I know some people can be overwhelmed by their Facebook news feeds sometimes. And I know some people refrain from sharing too much stuff because they don’t want to “annoy” their friends. But those friends, if actually annoyed, do have a choice if they want to see less of something, by simply editing their own settings. So share, share away!

Word of mouth is a great way to show your support too. Simply suggesting to a friend or family member that they should check out a specific local business sometime if they are ever in the market for whatever product or service that business offers is super supportive!

Although these methods may not always result in a sale, they are still very much appreciated by small business owners. I know this to be true. 🙂

Let’s all like, comment on, and share at least 3 posts from local businesses this week! Challenge accepted!

#buylocal #sharelocal #likelocal #madeincanada


Featured Fragrance: Pomegranate Passion

This scent has always been a favorite of mine. I was hooked right from the start when it was introduced to me in body lotion form many years ago (under a different name). Imagine my joyous surprise when I found this amazing, favorite fragrance of mine available for purchase from one of our new suppliers of candle making goodies!

This scent is bold. A passionate blend of pomegranate & red osmanthus with a sweet and rich punch of vanilla rum.

Top Notes: Fiery Pomegranate, Rare French Peach, Sweet Apple.
Mid Notes: Red Peony, Night Marigold, Red Osmanthus.
Dry Notes: Rich Vanilla Rum, Velvety Marshmallow, Oak Wood.

An incredibly feminine fragrance full of flare! Sensual, luxurious and confidence inspiring.

Highly scent your space and excite your senses with this perfectly intense fragrance. Available in a wide variety of awesome, handmade products. Enjoy this scent in Simmering Bar or Wax Melt form if prefer to melt your wax without a flame. Or bask in the warm, ambient light of a candle’s flame with Votive Candles, Pillar Candles, 4oz Soy Wax Tins, 14oz Soy Wax Mason Jars, Tealights and more.

More Featured Fragrances to come. Stay tuned!


Featured Fragrance: Pump Up The Jam

Pump it up!

A most fabulous and fruity fragrance! Hand picked wild strawberries processed into sweet strawberry jam by Grandma herself. Sweet vanilla and sugary syrup blends with a whirlwind of ripe, succulent strawberries to create this amazing aroma. Thick, rich and super fragrant. Smells good enough to eat!

It IS all the strawberries.

This fantastic fragrance is available in so many of our products. From wax melts, votive candles and pillars to tealights, soy jars, tins and more.

Although this scent is beyond excellent on it’s own, try pairing it with Wild Watermelon, Fresh Squeezed Oranges or Coconut Lime to revitalize your senses with a blast of invigorating freshness. Or for some extra super sweetness try Pink Sugar or even Dark Chocolate.

Your nose will thank you.

Our Pump Up The Jam premium fragrance will, no doubt, have you wanting the real thing. So here is a recipe for Homemade Strawberry Jam you’ll be sure to enjoy!

More Featured Fragrances to come. Stay tuned!


No need to wait for Valentine’s Day to give your loved one a relaxing, sensual massage! After a hard day at work, who wouldn’t love a massage to unwind and help forget about all the negativity flooding the news? Show your love and appreciation with the positive experience of a pampering massage. East Coast Candles now offers an ALL NATURAL luxurious Massage Candle that will leave muscles relaxed and skin soft & silky.

Not only does a sensual massage bring couples closer together, it also promotes relaxation, relieves stress, helps improve sleep quality, and reduces anxiety. And, these days, too much of our daily activities seem to cause anxiety. We could all use a good massage, couldn’t we?

Massage Candles are a great way to set the mood for an actual massage. They produce ambient lighting while the wax & oil blend begins to melt, releasing the aromatic fragrance of pure essential oils. Once the desired amount of wax & oil has melted, extinguish flame. Allow the wax & oil blend to cool slightly before applying. Test with finger. When the wax & oil blend has reached the desired temperature apply to fingertips and begin massaging onto skin. Improve immune system functions, overall energy flow and sense of well being.

So, parents, after the kids go to bed, get sexy & sensual with a relaxing, and probably much needed, massage for a fraction of the price of going to a massage therapist. Who has time for that anyways?

No kids? Massage any time of the day or night!


East Coast Candles All Natural Massage Candles contain natural beeswax & soy wax, shea butter, sweet almond oil, calendula oil, vitamin E oil and the following pure essential oils: Frankincense, Lavender, Rose Geranium and Tea Tree. This natural wax & oil blend will leave skin soft and silky.


7 Top Summer Scents Available from East Coast Candles

Summer is FINALLY here so it’s time to show off our Top Summer Scents for 2017!! Simply in alphabetical order…because I like the way that looks…

Bay of Fundy Breeze
Campfire Smoke
Luscious Lilac
Maritime Madness! *NEW*
Pineapple Melon *NEW*
Sparkling Raspberry Lemonade * NEW*

1. Bay of Fundy Breeze:

This fragrance stimulates the senses with it’s freshness and vitality. The invigorating scent of the fresh breeze right off the bay, sea moss and warm driftwood…with just a hint of fog. (Maybe a little bit more than just a hint of fog.)

2. Campfire Smoke:

Smokey…Campfire-y. Smells exactly like the smoke from a campfire. For reals.

3. Luscious Lilac:

“Hey East Coast Candles, isn’t lilac a Spring scent?” Of course it is. BUT who doesn’t miss that amazing fresh lilac scent once those poor flowers have browned and disappeared for the season? Extend the life of this wonderful fragrance by making it one of your new summer scents!

4. Maritime Madness! *NEW*:

“What?” Yes. Very yes. Our own new, unique creation. I can’t go into much detail without giving away our secret ingredients but I can tell you it is a very outdoorsy scent. Cause that’s how we Maritimers spend our Summers…Outdoors with friends and family, simply having a great time!

5. Pineapple Melon *NEW*:

Our own blend of juicy, fresh cut pineapple combined with a mix of many melons. Sweet and delicious.

6. S’mores:

Fill the air with sweet s’more scented memories of fun-filled summer nights by the campfire. Oooey gooey marshmallow, rich melted chocolate and crisp graham crackers.

7. Sparkling Raspberry Lemonade *NEW*:

A fabulously fruity aroma of ripe, juicy raspberries blended with sweet lemonade and a hint of fizziness. This scent is sure to have you wanting a cool, refreshing glass of the real thing! Check out the following recipe to please more than just your sense of smell! Sparkling Raspberry Lemonade Recipe


Keep your home wonderfully fragrant with these great scents, perfect for Summer! All of our Top Summer Scents are available in Votive Candles, Wax Melts, Simmering Bars and 2.5oz Soy Wax Jars. Bay of Fundy Breeze and S’mores are also available in our signature Fancy Wax Melts. We must really like S’mores…as this scent is also available in our 12oz Soy Mason Jar and in Dish form. *Sparkling Raspberry Lemonade Dish Coming Soon!*

Be surprised and delighted with our Summer Days themed “Surprise Me!” Pack which would contain various items in some of these great scents along with other “Perfect for Summer” fragrances.


The Combinations Are Endless…

Sure, we have TONS of scents to choose from….but don’t let that stop you from creating your own unique scent combinations! Scented wax melts are a great way to fill a room with wonderful fragrance. And if you’re not a fan of  “the flame”, electric wax melters are an excellent alternative to those that require a tealight to melt the wax cradled above.

If the bowl of your wax warmer is large enough you could use 2 whole melts of different scents. If not, it’s no problem to cut a wax melt in half, or even into quarters for easier melt mixing. Alternatively, scented wax simmering bars are already divided into smaller chunks and are easy to break apart, no chopping required. Also, most East Coast Candles signature Fancy Wax Melts are in a variety of smaller (and adorable) pieces.

Is sweet and spicy your thing? Try mixing Vanilla with Cinnamon! Or how about Cinnamon Buns mixed with Dark Chocolate? Chocolate Drizzled Cinnamon Buns sure sound delicious!

Let’s Go Wax Melt Crazy!!!

Cotton Candy + Dreamsicle + Coconut + Raspberry + Pink Sugar + Pineapple!! Now, there’s no way that doesn’t smell EXACTLY like a unicorn riding a rainbow ferris wheel on a tropical island, probably eating an ice cream. Am I right? I think I’ll try that one out myself.

There really are no “wrong” scent combinations, keeping in mind, however, that some scents are quite potent and might overpower those that are more mild. For example, Cactus & Sea Salt, Fresh Laundry, Country Heather etc…very strong scents. They might not play well with others, especially at a 1:1 ratio. They can be a little bossy. It would be interesting, though, to see who would win the fight if all these guys got thrown together.

Some other combinations that might be fun to try:

Apple Jack + Pecan Pie = Cinnamon Apple Crumble
Coconut + Strawberry Banana = Coconana Berry
Pineapple + Fresh Squeezed Oranges + Honeydew Melon = Sweet Citrus Smoothie
Lilac + Freesia + Citrus Breeze = Floral Breeze
Pomegranate + Pink Sugar = Pink Passion
Patchouli Orange + Sandalwood = Hippy Hippy Shake
Biscotti + Amaretto + Cafe Vienna = Delicious!

I could go on…
And on…

But now it’s your turn to come up with some awesome scented wax melt mixes of your very own! Get crazy and HAVE FUN!