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Buying Local Might Be More Important Than You Think

We’ve all seen that image; all over social media. The Mom & Pop Shop one. It shows up in my news feed on a regular basis and this frequency doesn’t bother me at all. I’m happy to see it. I have shared it many times myself and will continue to do so. I am the owner of a few small businesses and I know the importance of shopping local. There are many variations of this image. It usually depicts a sandwich board sign with the following message about the importance of buying local:

“When you buy from a mom or pop business, you are not helping a CEO buy a third vacation home. You are helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay a mortgage, or a student pay for college. Our customers are our shareholders and they are the ones we strive to make happy. Thank you for supporting small businesses!”

Now, I realize not all small business owners are parents, but we get the point.

What exactly is a Mom & Pop Shop?

“A small, independent, usually family-owned, controlled, and operated business that has a minimum amount of employees, has only a small amount of business volume, and is typically not franchised, therefore open for business only in a single location.”

Although we don’t have a storefront…yet…this is us. East Coast Candles is me, Tracy, my husband, Luther, and our 2 small children, Alexis (6) and Marshall (2).

Sure, we would love to have a brick and mortar candle workshop/store combo…someday. At the moment I am a work at home mom, so having an online candle store and selling our awesome candles at wholesale prices to other retail establishments is what works best for our little family. “They grow up so fast…”, “Cherish every moment…”, they say. I don’t know who “they” are but I do know that they’re 100% correct. They do grow up way too fast. I still remember Alexis at age 3 “helping” me out in our garage turned workshop. She really wanted to eat a strawberry shaped wax chunk…and now she is a pro at popping wax melts and votives out of their molds. She is also a pro real strawberry eater. 🙂

Buying close to home.

With all of our businesses we try to source as much of our supplies as possible from Canadian suppliers. The closer, the better. Not only is it important to support local businesses by buying close to home. It is also an environmentally friendly choice. The shorter the distance your desired product has to travel, the less fuel it requires to get to you.

Not all products or services are available within a 50km radius but keeping your hard earned Canadian dollars in Canada is very beneficial to the Canadian economy. Did you know that every dollar spent locally is redistributed by other local businesses creating approximately $7.00 of local economic activity. This is achieved through:

  • Salary\wages earned by employees; spent locally on housing (whether they rent or own), gas, groceries & restaurants, entertainment, vehicle repairs, home improvements, etc.
  • Expenses paid by the local business for accounting, gas, electricity, advertising, vehicle repairs, leasing space, food, entertainment, meetings, other bills, etc
  • Property taxes & income taxes.

Support doesn’t have to come from sales.

Getting a sale is awesome, obviously. I smile and cheer out a little, “Woohoo!” every time an order rolls in. But supporting small business doesn’t always have to break your bank. Times are tough occasionally, sometimes they are tough more than occasionally. You can still support your favourite small local businesses easily and “cheap as free”! The easiest way; like, comment on and share their social media posts! I know some people can be overwhelmed by their Facebook news feeds sometimes. And I know some people refrain from sharing too much stuff because they don’t want to “annoy” their friends. But those friends, if actually annoyed, do have a choice if they want to see less of something, by simply editing their own settings. So share, share away!

Word of mouth is a great way to show your support too. Simply suggesting to a friend or family member that they should check out a specific local business sometime if they are ever in the market for whatever product or service that business offers is super supportive!

Although these methods may not always result in a sale, they are still very much appreciated by small business owners. I know this to be true. 🙂

Let’s all like, comment on, and share at least 3 posts from local businesses this week! Challenge accepted!

#buylocal #sharelocal #likelocal #madeincanada

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